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I directed every part of the design myself, carrying the entire process
from concept to completion and ensuring every idea reached its final form.
I directed every part of the design myself, carrying the entire process
from concept to completion and ensuring every idea reached its final form.
I directed every part of the design myself, carrying the entire process
from concept to completion and ensuring every idea reached its final form.
I worked on a proposal for an international school in Egypt called Carnelian, collaborating directly with the Art Director at Benecia Ltd. Together, we conducted the initial research phase, exploring the school’s values, educational approach, cultural context, and competitive landscape. During this research, I discovered that the strongest direction for the brand would be to draw inspiration from ancient Egyptian history and blend it with modern design principles to create a unique and meaningful identity.
While the research was a shared effort, all sketching, conceptual development, and execution of the logo and visual identity were handled solely by me. Over the course of four days, I developed a complete branding direction—from early pencil sketches to refined digital logo concepts, color studies, and a cohesive visual identity system that reflects both heritage and modernity.
The final logo achieved second place among submissions from multiple agencies, demonstrating the strength of the concept and the strategic foundation developed in collaboration with the Art Director.
I worked on a proposal for an international school in Egypt called Carnelian, collaborating directly with the Art Director at Benecia Ltd. Together, we conducted the initial research phase, exploring the school’s values, educational approach, cultural context, and competitive landscape. During this research, I discovered that the strongest direction for the brand would be to draw inspiration from ancient Egyptian history and blend it with modern design principles to create a unique and meaningful identity.
While the research was a shared effort, all sketching, conceptual development, and execution of the logo and visual identity were handled solely by me. Over the course of four days, I developed a complete branding direction—from early pencil sketches to refined digital logo concepts, color studies, and a cohesive visual identity system that reflects both heritage and modernity.
The final logo achieved second place among submissions from multiple agencies, demonstrating the strength of the concept and the strategic foundation developed in collaboration with the Art Director.
I worked on a proposal for an international school in Egypt called Carnelian, collaborating directly with the Art Director at Benecia Ltd. Together, we conducted the initial research phase, exploring the school’s values, educational approach, cultural context, and competitive landscape. During this research, I discovered that the strongest direction for the brand would be to draw inspiration from ancient Egyptian history and blend it with modern design principles to create a unique and meaningful identity.
While the research was a shared effort, all sketching, conceptual development, and execution of the logo and visual identity were handled solely by me. Over the course of four days, I developed a complete branding direction—from early pencil sketches to refined digital logo concepts, color studies, and a cohesive visual identity system that reflects both heritage and modernity.
The final logo achieved second place among submissions from multiple agencies, demonstrating the strength of the concept and the strategic foundation developed in collaboration with the Art Director.
CARNELIAN SCHOOL
OF EGYPT
CARNELIAN SCHOOL
OF EGYPT
CARNELIAN SCHOOL
OF EGYPT
CARNELIAN SCHOOL
OF EGYPT
(BENECIA LTD)
(BENECIA LTD)
(BENECIA LTD)
(BENECIA LTD)
I worked on the branding for Adnova, a marketing agency whose name reflects the idea of a star that grows darker but never disappears a symbol of endurance, clarity, and long-term vision. I joined the project as a freelance Junior Art Director, trusted to take full creative ownership of the brand from start to finish.
I began by exploring the meaning behind the name and the agency’s on-demand working model. From this foundation, I developed the concept of a telescope that sees farther than anyone else, representing Adnova’s ability to identify opportunities, insights, and strategies beyond the obvious.
From there, I handled the complete creative process independently from initial logo sketches and conceptual development to the full visual identity and the look and feel of the brand. I also prepared marketing ideas and directions for the upcoming three months, ensuring the brand launched with a strong and coherent strategy.
The result was a brand identity that captures Adnova’s spirit of forward vision, resilience, and strategic clarity.
I worked on the branding for Adnova, a marketing agency whose name reflects the idea of a star that grows darker but never disappears a symbol of endurance, clarity, and long-term vision. I joined the project as a freelance Junior Art Director, trusted to take full creative ownership of the brand from start to finish.
I began by exploring the meaning behind the name and the agency’s on-demand working model. From this foundation, I developed the concept of a telescope that sees farther than anyone else, representing Adnova’s ability to identify opportunities, insights, and strategies beyond the obvious.
From there, I handled the complete creative process independently from initial logo sketches and conceptual development to the full visual identity and the look and feel of the brand. I also prepared marketing ideas and directions for the upcoming three months, ensuring the brand launched with a strong and coherent strategy.
The result was a brand identity that captures Adnova’s spirit of forward vision, resilience, and strategic clarity.
I worked on the branding for Adnova, a marketing agency whose name reflects the idea of a star that grows darker but never disappears a symbol of endurance, clarity, and long-term vision. I joined the project as a freelance Junior Art Director, trusted to take full creative ownership of the brand from start to finish.
I began by exploring the meaning behind the name and the agency’s on-demand working model. From this foundation, I developed the concept of a telescope that sees farther than anyone else, representing Adnova’s ability to identify opportunities, insights, and strategies beyond the obvious.
From there, I handled the complete creative process independently from initial logo sketches and conceptual development to the full visual identity and the look and feel of the brand. I also prepared marketing ideas and directions for the upcoming three months, ensuring the brand launched with a strong and coherent strategy.
The result was a brand identity that captures Adnova’s spirit of forward vision, resilience, and strategic clarity.
ADNOVA
ADNOVA
ADNOVA
(FREELANCE)
(FREELANCE)
(FREELANCE)
(FREELANCE)
I worked on the full branding for AMSO, an architecture company operating between Egypt and Canada. From the very beginning, I was involved not only in the visual development but also in strategic conversations with the client about the future direction of the company. This allowed the brand to be built on a strong conceptual foundation that aligned with AMSO’s long-term vision.
Together with the client, we moved through every stage of the process from early sketches and conceptual exploration to a complete and cohesive brand identity. The core idea centered on creating a logo outlined with a bold “O”, symbolizing geometric strength and the solid groundwork required before building anything meaningful. This geometric emphasis became the basis for the entire visual system.
Beyond the logo and identity, I handled the full social media presence, developing the strategy, visuals, and content approach that represented AMSO’s architectural expertise across both markets. I also worked on the UI direction for the website, ensuring that the brand’s digital experience matched the clarity and structure of the visual identity.
Essentially, we built everything from the ground up taking the brand from initial sketches all the way to a fully realized identity standing confidently on its own.
I worked on the full branding for AMSO, an architecture company operating between Egypt and Canada. From the very beginning, I was involved not only in the visual development but also in strategic conversations with the client about the future direction of the company. This allowed the brand to be built on a strong conceptual foundation that aligned with AMSO’s long-term vision.
Together with the client, we moved through every stage of the process from early sketches and conceptual exploration to a complete and cohesive brand identity. The core idea centered on creating a logo outlined with a bold “O”, symbolizing geometric strength and the solid groundwork required before building anything meaningful. This geometric emphasis became the basis for the entire visual system.
Beyond the logo and identity, I handled the full social media presence, developing the strategy, visuals, and content approach that represented AMSO’s architectural expertise across both markets. I also worked on the UI direction for the website, ensuring that the brand’s digital experience matched the clarity and structure of the visual identity.
Essentially, we built everything from the ground up taking the brand from initial sketches all the way to a fully realized identity standing confidently on its own.
I worked on the full branding for AMSO, an architecture company operating between Egypt and Canada. From the very beginning, I was involved not only in the visual development but also in strategic conversations with the client about the future direction of the company. This allowed the brand to be built on a strong conceptual foundation that aligned with AMSO’s long-term vision.
Together with the client, we moved through every stage of the process from early sketches and conceptual exploration to a complete and cohesive brand identity. The core idea centered on creating a logo outlined with a bold “O”, symbolizing geometric strength and the solid groundwork required before building anything meaningful. This geometric emphasis became the basis for the entire visual system.
Beyond the logo and identity, I handled the full social media presence, developing the strategy, visuals, and content approach that represented AMSO’s architectural expertise across both markets. I also worked on the UI direction for the website, ensuring that the brand’s digital experience matched the clarity and structure of the visual identity.
Essentially, we built everything from the ground up taking the brand from initial sketches all the way to a fully realized identity standing confidently on its own.
AMSO
AMSO
AMSO
(FREELANCE)
(FREELANCE)
(FREELANCE)
(FREELANCE)
I worked on the full branding for AMSO, an architecture company operating between Egypt and Canada. From the very beginning, I was involved not only in the visual development but also in strategic conversations with the client about the future direction of the company. This allowed the brand to be built on a strong conceptual foundation that aligned with AMSO’s long-term vision.
Together with the client, we moved through every stage of the process from early sketches and conceptual exploration to a complete and cohesive brand identity. The core idea centered on creating a logo outlined with a bold “O”, symbolizing geometric strength and the solid groundwork required before building anything meaningful. This geometric emphasis became the basis for the entire visual system.
Beyond the logo and identity, I handled the full social media presence, developing the strategy, visuals, and content approach that represented AMSO’s architectural expertise across both markets. I also worked on the UI direction for the website, ensuring that the brand’s digital experience matched the clarity and structure of the visual identity.
Essentially, we built everything from the ground up taking the brand from initial sketches all the way to a fully realized identity standing confidently on its own.